If you are in the domain business, you probably already know what a Western Quad Premium domain is.  But if you don’t, here is a quick overview of what these domains are and why they are so valuable.

A Western Quad Premium domain is a short four letter domain formed out of the most commonly used letters in the north american vocabulary.

Sometimes instead of “Western”, you might see the term “English”.  They mean the same thing and are both referring to the same group of letters.

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Letter quality

What determines the quality of the letters is the possibility of having a dictionary word starting with it.

Premium letters : A – B – C – D – E – F – G – H – I – L – M – N – O – P – R – S – T.
Non-Premium letters : J – K – Q – U – V – W – X – Y – Z.

Number of four letter domains : 456,976  (26 letters * 26 * 26 * 26)
Number of Western Quad Premium : 83,521 (17 letters * 17 * 17 * 17)

As you can see, there are a lot less combinaisons when using only premium letters. It has a direct influence on the average value of these domains.

Potential of acronyms

Acronyms are a very good alternative for a domain when the company name is long and has multiple words.

For example, if your business is called Boston Security Cameras Inc., you don’t want to build your website on a 24-letter domain.  But how about  Wow!  Now we’re talking!  It is much easier for your customer to remember the abbreviation.

The potential of finding a buyer for an acronym is directly linked to the quality of the letters.   This is why premium letters are definitely what you should aim for if you want to add short acronyms to your domain portfolio.

Which acronym do you think has better chances to fit for a business between RESC and QUKW?  This should be easy to answer.  How many dictionary words starting with Q, U, K or W do you know and what are the odds that a business has a name using them all together?  Slim to none!

On the other hand, it is very easy to imagine a company needing RESC as acronym.  That is why you should mainly look into high quality acronyms.  There are more dictionary words starting  with these letters.  It translates to a better chance of finding a buyer for the domain.

Selling acronym domains is very hard.  It requires skills to find only the best ones and it requires patience to find the right buyer.  Only the top quality portfolio will survive in this industry.